A new study shows that an incredible 91% of moms use social media on a regular basis. Not only that, but many woman say that if a friend or family member does not use social media they become less involved in their lives.

Moms spend as much time on Facebook, Pinterest, and Twitter as they do breastfeeding and changing diapers. And it is entirely likely that a new mom will even check her social networking sites before she pours her morning cup of coffee.

“Today’s mom is the most influential and social consumer you’ll meet. Before she clicks to buy, she’s posted, pinned, tweeted, and shared,” said Mike Fogarty, SVP and Global Publisher at BabyCenter.

Social media drives a mom’s spending too! Over half (59%) of moms say they buy products because another mom recommended it on a parenting website. 44% were influenced to purchase by a Facebook friend posting or “liking” a product.

But it isn’t just spending money either. Many moms, especially “Stay at Home Moms” are turning to social networks to earn an income.

Sales websites like eBay and Etsy are flooded with new merchants everyday, many of whom are women with small children who work at home when they can steal a few moments away.

Not to mention the BLOGGING boom among “Mommy Bloggers.” For many moms, blogging can be a a rewarding and cathartic experience. For many others, it has financial rewards too!

Are you a new mom? Do you do any of the following:

1. Research products or brands on social networking sites?

2. Buy products based on a friend’s social media recommendation?

3. Posts products you like on your social media pages?

4. Read “Mommy Blogs” for advice and information?

5. Write your own “Mommy Blog” to earn an at-home income?

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