Yesterday the AP Twitter account was hacked. And, while the message the hackers posted was malicious and meant to cause fear…it also got a lot of attention.

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It reminded me of a few important things:

1. Messages can travel quickly on Twitter.

2. We are all connected through twitter.

3. Most tweets are really boring.

There is a valuable marketing lesson here. Most people probably paid little or no attention to the AP twitter account on a daily basis.

Yesterday, EVERYONE did!

What I realized is that you and I can do the exact same thing to our own social media networks. You can AND SHOULD hack your own twitter.

This article by “Traffic Addict” explains it all perfectly! Click Here to Read it Now.

It describes in detail exactly how-to hack your twitter and get people to pay attention to you, your brand, your products, and your message. Get people to pay attention to you! Spice it up.

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Marketing. Sales. Mobile. Apps. Affiliates.

We all know these terms and understand how Internet commerce works, but now one company has brought them all together and the result could very well be the NEXT BIG THING in mobile marketing.

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RippLn is a mobile app that is part social network and part affiliate program. As you “grow your ripples” and see how many people you influence around the world, you also have an opportunity to market to them and, in turn, share in the profits from all the products they buy.

Apps.

eBooks

Music

The list goes on and on…

RippLn already has over 100,000 users who are starting to build enormous circles of influence around the world…and they are still in Beta!

The app itself is set to be released in May, 2013. When it does, expect the RippLn to be the top of the charts and on everyone’s mobile device.

Want to test out RippLn for yourself? You need an invitation!

To get one, just click here.

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A new study shows that an incredible 91% of moms use social media on a regular basis. Not only that, but many woman say that if a friend or family member does not use social media they become less involved in their lives.

socialmediamomMoms spend as much time on Facebook, Pinterest, and Twitter as they do breastfeeding and changing diapers. And it is entirely likely that a new mom will even check her social networking sites before she pours her morning cup of coffee.

“Today’s mom is the most influential and social consumer you’ll meet. Before she clicks to buy, she’s posted, pinned, tweeted, and shared,” said Mike Fogarty, SVP and Global Publisher at BabyCenter.

Social media drives a mom’s spending too! Over half (59%) of moms say they buy products because another mom recommended it on a parenting website. 44% were influenced to purchase by a Facebook friend posting or “liking” a product.

But it isn’t just spending money either. Many moms, especially “Stay at Home Moms” are turning to social networks to earn an income.

Sales websites like eBay and Etsy are flooded with new merchants everyday, many of whom are women with small children who work at home when they can steal a few moments away.

Not to mention the BLOGGING boom among “Mommy Bloggers.” For many moms, blogging can be a a rewarding and cathartic experience. For many others, it has financial rewards too!

Are you a new mom? Do you do any of the following:

1. Research products or brands on social networking sites?

2. Buy products based on a friend’s social media recommendation?

3. Posts products you like on your social media pages?

4. Read “Mommy Blogs” for advice and information?

5. Write your own “Mommy Blog” to earn an at-home income?

 

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New York City Mayor Bloomberg has been defeated by the Supreme Court ruling swatting down his ban on large sugary sodas and soft drinks over 16 ounces:

This ruling creates multiple business marketing strategies for you. You don’t have to be a large soft drink company or a billionaire media mogul to get great marketing. Advertising for free is easy to do if you “USE the NEWS!”

Watch my full video for more great FREE MARKETING ideas.

 

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Okay, so jumping aboard the BIGGEST news train of the day, I create this humorous video about the new changes to the Facebook New Feed that were announced by Facebook founder and CEP Mark Zuckerberg in Menlo Park the other day.

Note: Some of these changes may not actually be implemented in the final rollout of the new news feed…but they should!

Parody is a GREAT way to get noticed AND to get some free advertising for your self and your business. Folks LOVE to laugh and they love to find something cool that they can share with their friends.

A viral video like this one accomplishes both.

How can you use the New Facebook News Feed to promote yourself and your business? What other business marketing strategies can you come up with based on the news of the day?

For more ways to “Use the News” and get advertising for free, watch my 60 minute Publicity Master Class here.

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